Recently, the 1020EXPO Digital Navigation Expo and 2024WEB3 Cruise Carnival, which has attracted much attention from the global Web3 industry, was grandly held on the luxurious Costa Serena cruise ship. MRISSTIME was invited to attend the event. The 1012 EXPO Digital Navigation Expo is the world's first large-scale technology expo brand with the theme of technological navigation and cruise ships as the carrier . The 2024WEB3 Cruise Carnival is one of the world's largest Web3 events. This cruise event departs from Kai Tak Pier in Hong Kong and embarks on a five-day and four-night journey of future exploration.
As a Swiss high-end custom watch brand , MRISSTIME upholds the spirit of integration of Swiss watchmaking tradition and modern innovation. In the tide of digital transformation, more and more traditional industries are beginning to explore the field of Web3, and the watch industry is no exception. The core of Web3 lies in decentralization, blockchain technology and digital identity, which brings unprecedented opportunities to the luxury industry. As a member of the traditional watch industry, MRISSTIME is thinking about how to integrate with this emerging digital world.
In a roundtable discussion on the theme of "Risks and Opportunities of Brands Going Overseas in the Age of Navigation" held at the 1020EXPO Digital Navigation Expo, Ms. Chen Meiting, CEO of MRISSTIME Greater China, discussed in depth the brand strategy of MRISSTIME and shared how MRISSTIME coped with challenges and seized opportunities in the process of globalization.
In the context of increasingly fierce competition in the global luxury market, a brand differentiation strategy is crucial. Chen Meiting shared: "In the Age of Discovery, a market full of opportunities and risks, brands need to maintain their uniqueness while also being flexible in responding to changes in the global market." Mei Rui Shi has occupied a place in the global market through its ultimate customized services and exclusive brand experience.
Chen Meiting introduced at the forum: "Merrishi not only adheres to high-end watchmaking technology, but also always pays attention to the changes in modern aesthetics and personalized needs." The uniqueness of Merrishi lies in its focus on private customization and its commitment to creating a unique watch experience for each customer. Whether it is personal customization or corporate customization, Merrishi provides customers with timeless works through excellent craftsmanship, exquisite design and in-depth brand culture.
Modern luxury consumers not only pursue the material and design of the product, but also hope that the brand can resonate with their lifestyle and values. Merit establishes a deep emotional bond with customers, making each watch a carrier of personal stories and identity. This personalized customization service is not only unique in terms of product, but also injects soul into the brand at the spiritual level.
Facing the ever-expanding global market, Merits does not blindly follow the trend, but stands out from the competition by deeply cultivating customer needs and providing highly personalized watch experiences. The brand is not just a commodity, but an extension of emotion and lifestyle. This unique concept enables Merits to continue to grow in the global luxury market.
With the rapid development of technology, the luxury industry is facing unprecedented transformation opportunities. Chen Meiting mentioned at the forum: "The rise of Web3 and digital transformation have brought new dimensions to luxury brands going global." Meiruishi is the world's first high-end luxury brand that combines NFT technology with physical watches, giving traditional luxury goods a new digital value and social attributes.
By combining NFT with customized watches, Meiruishi has created a new customized experience model. Each customized watch is not only unique in the physical world, but also has a unique identity in the digital world through blockchain technology. The holder not only owns the physical watch, but also enjoys the exclusive rights of its digital assets through NFT. Chen Meiting believes that this innovation makes luxury goods no longer just a material symbol, but a social identity symbol in the virtual world, meeting the dual needs of consumers in the new era for personalization and socialization.
In addition, Meris is also actively building a virtual community based on blockchain technology. By creating a decentralized digital community, brands can establish more direct and close interactions with customers, enhance brand loyalty, and provide consumers with a unique value-added experience.
Under the wave of globalization and digitalization, the luxury industry faces huge challenges and opportunities. Web3 and blockchain technology have brought unprecedented economic growth points to luxury brands. The immutability of blockchain can effectively solve the problem of counterfeit goods in the luxury industry, and the introduction of NFT has given traditional watches a permanent digital life. This not only enhances the transparency and trust of the brand, but also opens up new areas for luxury watch brands in the digital art and virtual collectibles market.
By cooperating with digital IP , Meirui is exploring new forms of luxury and expanding the brand's global influence. Chen Meiting said: "Meiri is not only committed to maintaining top craftsmanship in physical watches, but also hopes to further deepen the emotional connection with customers through digital innovation and promote the long-term sustainable development of the brand."
As a pioneer among traditional Swiss watch brands, Meritx actively explores digital innovation in the Web3 era while adhering to classic heritage. The brand's globalization journey is a journey of constant exploration, full of challenges and opportunities. Meritx will continue to bring more profound and unique brand experience to global consumers through innovation and personalized customization services in the future, ride the wind and waves, and lead the future direction of the watch industry.