On May 21st, the grand opening ceremony of MRISSTIME's flagship store in Xi'an, a Swiss high-end private custom watch brand, and the establishment ceremony of the MRISSTIME Exclusive Appreciation Club were splendidly inaugurated.
The ceremony shone brightly, with magnificent decorations and exquisite displays showcasing the unique charm of MRISSTIME. It marked a significant event in the watch industry and a feast for watch enthusiasts. The opening of MRISSTIME's new store in Xi'an garnered widespread attention, attracting VIPs and media representatives from various sectors who gathered to witness this historic moment. Ms. Chen Meiting, the Asia-Pacific Executive President of SWISSTIME GROUP.SA, expressed MRISSTIME's commitment to the Chinese market and its development strategy in mainland China.
Chen Meiting mentioned that Xi'an, as a symbol of China's ancient history and culture, holds the cradle of Chinese civilization, carrying countless legends and stories. On this magnificent land, MRISSTIME's flagship store sets sail anew. This entry is a crucial step for MRISSTIME in penetrating the mainland Chinese market. With the fervent love and expectations of numerous watch enthusiasts, MRISSTIME's flagship stores will soon radiate across the country, gradually opening more flagship stores in cities such as Beijing, Shanghai, Shenzhen, and Nanjing. This expansion aims to unlock the brand's potential in the mainland market, allowing more cities and watch enthusiasts to personally experience the unique charm of MRISSTIME, showcasing the brand's deep commitment to the Chinese mainland market.
Each piece of MRISSTIME's custom watches encapsulates exquisite craftsmanship and unparalleled design. Whether in the choice of materials or the details of craftsmanship, MRISSTIME reflects its pursuit of ultimate quality and the creation of a unique style. MRISSTIME will fully empower the Xi'an flagship store, providing robust support in product supply, brand promotion, after-sales service, themed events, and personnel training. This support aims to offer watch enthusiasts excellent product quality, a unique shopping experience, and professional after-sales service. In the new flagship store, watch enthusiasts will be able to personally experience MRISSTIME's ultimate taste and extreme luxury.
MRISSTIME, a subsidiary of SWISSTIME GROUP.SA, was founded in 1978 and is headquartered in Lausanne. As an internationally renowned high-end watch brand, MRISSTIME has been dedicated to creating uniquely personalized watches, providing an ultimate luxurious experience for watch collectors who appreciate luxury and exceptional taste.
The core philosophy of MRISSTIME is to 'provide exclusive personalized services for VIP clients.' Customization signifies professionalism and uniqueness. MRISSTIME prioritizes the experience of each member, delving deep into and meeting the needs of each member, committed to crafting the perfect watch for every VIP client. MRISSTIME firmly believes that a watch is not just a vessel for time; it is a unique form of expression, reflecting personal taste, the pursuit of excellence, and a love for aesthetics.
Simultaneously, the inauguration ceremony of YU JIAN SWISSTIME was also held at the grand opening ceremony. SWISSTIME GROUP.SA's global SWISSTIME Club has more than 100 branches, serving nearly 5 million VIP clients globally, providing the best services and environments, including private jet customization, private yacht experiences, exclusive art exhibitions, and Sotheby's jewelry collection appreciation.
In collaboration with the DA TANG YU JIA brand IP, SWISSTIME established YU JIAN SWISSTIME. This is not only an active exploration model for the innovation and dissemination of watch historical culture but also a unique extreme social mode tailored exclusively for high-net-worth clients in the Shaanxi region. YU JIAN SWISSTIME aims to create a unique platform for top collectors and watch enthusiasts, allowing VIP clients to exchange information, explore business opportunities, and effectively connect with high-quality business resources.
Through this brand event, MRISSTIME brought a refreshing watch appreciation experience to watch enthusiasts, allowing them to closely encounter the exquisite watchmaking craftsmanship from Switzerland and perceive the artisan spirit behind high-end luxury watches. It also showcased MRISSTIME's unique insights into watch design and a profound understanding of the development of the watch industry.
A new starting point, a new journey, a new chapter—MRISSTIME will embark on a journey belonging to every watch enthusiast with a benchmarking attitude, a new appearance, and a luxurious and noble service experience.