As a brand under SWISSTIME GROUP.SA, MRISSTIME perpetuates the tradition of Swiss craftsmanship, leveraging boundless creativity and courageously breaking through design constraints. The application of nanoscale carbon fiber seamlessly combines avant-garde creative concepts with Swiss watchmaking craftsmanship, showcasing a modern aesthetic in watch design. By breaking the industry's conventional norms, MRISSTIME advocates for modern fashion and creative ideals, maintaining unwavering dedication and transforming high-end timepieces into classic legends over its nearly century-long history.
With a history spanning almost a century, MRISSTIME has evolved into one of the world's renowned watch brands, revered by watch collectors for its exceptional watchmaking techniques and avant-garde creative designs. The brand's craftsmanship remains at the forefront of global standards, a testament to the professional knowledge accumulated by the family of watchmakers behind MRISSTIME over generations, ensuring the continued legacy of high-end watchmaking craftsmanship.
Beyond the commitment to craftsmanship, MRISSTIME not only upholds the quality in its products but also fosters innovation. The brand consistently promotes youthful and trendy concepts, creating a diverse cultural atmosphere that encompasses trendsetting art, allowing watch enthusiasts to experience the beauty of a fashionable lifestyle and leading the way in new watch trends.
As the wheels of time continue to roll forward, MRISSTIME, in order to meet the demands of a younger, more diverse, and individualistic consumer base, embraces a youthful attitude with a trendy posture. The establishment of the affiliated brand MX is a manifestation of this commitment, serving as a carrier of trendy fashion while simultaneously introducing high-quality, cost-effective products, bringing MRISSTIME, with its almost century-long history, closer to a younger audience.
MX currently offers two major product series, MX9025 and M-WATCH. The artistic style of MX9025 watches involves collaborations with globally renowned artists, pioneering the integration of different art categories into timepieces, leading the trend in collectible-grade watches. M-WATCH challenges the conventional concept of pre-assembled watches by introducing interchangeable quick-detach watchbands, allowing watch enthusiasts to personalize their watches for versatile and varied styling to suit different occasions and fashion preferences. The dial designs of M-WATCH feature various themes such as filigree art, futuristic technology, and dazzling light, incorporating elements like meteorites, gemstones, and natural stones, ensuring that each timepiece is a unique and distinctive presence. The launch of MX9025 and M-WATCH aligns with MRISSTIME's spirit of continuous innovation on the foundation of unwavering dedication to craftsmanship.
Looking ahead, MRISSTIME will continue to capture trendsetting styles, construct quality experiences, and embrace a youthful attitude with a trendy posture, dedicating efforts to establishing deeper and more intimate connections with young consumers.