With the rise of the younger generation, fashion and trends have become integral components of the watch market. Subsidiary brand MX under MRISSTIME embraces a youthful, trendy design philosophy, infusing unique fashion elements into its watches. From vibrant colors to diverse dial themes, MX caters to the younger consumer's pursuit of individuality and style, creating a new and trendy experience in the world of watches.
MRISSTIME, belonging to SWISSTIME GROUP.SA founded in 1978 with headquarters in Lausanne, Switzerland, is a renowned watchmaking brand. To meet the demands of the current younger, diverse, and individualistic consumer base, SWISSTIME GROUP.SA, with its rich historical heritage, established the subsidiary brand MX under MRISSTIME. MX serves as a platform for trendy fashion styles, offering high-quality and cost-effective products, further aligning the nearly century-old brand with a younger audience.
Founded in 2008 by the renowned Swedish designer Jonas Wagell, MX gained recognition with its series of watches that won numerous design competition awards. Today, Jonas Wagell's MX series design collaborates strongly with MRISSTIME, becoming its affiliated brand. MRISSTIME has been known for its commitment to excellence in craftsmanship and exquisite quality. MX inherits this tradition, infusing modern watchmaking technology into its production process. Each watch undergoes stringent quality control to ensure that every detail meets the brand's high standards.
In the era where our daily lives are highly intertwined with the digital world, owning a product is no longer limited to possessing its physical form. Simultaneously, having a 'digital version' of a product with a unique mark in the digital world is becoming a new norm. In this wave, the watch industry, with its inherently high-value products, is also turning its attention to various forms of 'digital versions,' such as digital collectibles and Non-Fungible Tokens (NFTs), redefining what it means to 'own' a watch.
MX differentiates itself by focusing on digital art. To create a unique watch experience, MX collaborates with well-known artists and intellectual properties, introducing a series of versatile digital collectibles and NFT watches. These creations not only possess artistic charm but also cater to the growing interest in digital collectibles and NFTs. Each watch is a digital asset verified through blockchain technology, ensuring its authenticity and uniqueness. This innovative approach aligns perfectly with the concept of young individuals desiring rare and unique digital art pieces.
As a pioneering brand in the intersection of technology and art, MX introduces the concept of digital collectible art watches, attracting the attention of young watch enthusiasts and setting new standards in the watch experience field. Going beyond the traditional concept of timekeeping devices, MX transforms watches into canvases for artistic expression and personalization. The integration of digital art breaks the boundaries of watch design, creating a platform for showcasing individuality and style. MX is not just a timekeeping device; it has become a medium for the fusion of art, fashion, and technology.
Differentiated positioning and a distinctive visual style give MX unique memory points. MRISSTIME, with its century-old heritage, adheres rigorously to the craftsmanship of 'ultimate perfection,' meticulously creating each timepiece. Thanks to MRISSTIME's exquisite craftsmanship, MX also conveys exceptional quality. As a brand of trendy watches, MX insists on innovation, launching aesthetically versatile watches that break traditional boundaries and redefine perceptions of fashionable watches. MX changes how users perceive and experience watches, aligning with the trends of the new generation. Drawing inspiration from various fields such as art, playfulness, and games, MX provides classic works with new possibilities in the contemporary era. MX is dedicated to creating a diverse and rich cultural atmosphere around trendy watches, offering young users more new and trendy watch experiences and gaining popularity among many cool and young individuals.
MX, a vibrant brand of trendy art watches, complements perfectly with MRISSTIME's traditional craftsmanship and timeless classics. MRISSTIME has consistently adhered to watchmaking traditions while innovating in design, infusing unique styles and meaning into its classic timepieces. The youthful energy of MX merges seamlessly with the rich heritage of MRISSTIME, creating a perfect synergy and allowing classics to transcend time, scripting a new chapter.